Week 1: Choosing The Right Idea Is Half The Battle
In the first week, I go through how I chose the perfect topic to increase my chances of success.
After this Tweet went viral, nearly 4,000 9,000 13,000 people followed me to see the challenge. Whether it was just curiosity, to laugh at me if I fail, or try to do it with me, I’m going for it.
If you somehow landed on this page and don’t know who I am, here’s my about page.
To make this process as applicable to others as possible, I won’t be using any advantage specific to me in order to grow the site. That means I can’t reveal the domain until further down the road, but I’ll be covering everything I’m doing.
Short updates will be posted to Twitter regularly, but the in-depth journey will be through email every Friday.
All updates will be sent via email first, then I’ll post them on my site later. You can find them below or sign up here.
In the first week, I go through how I chose the perfect topic to increase my chances of success.
In week 2, I got my new website up and running pretty quickly, launched a campaign, and started strategizing content.
Week 3 came with unexpected Facebook growth but plenty of writing challenges. There are also plenty of FAQs and other insights.
Week 4 was all about thinking outside the box and continuing to monitor reach. I took a brief look at Jasper AI amongst other things.
Week 5 is like that episode of your favorite show where nothing happens. But a lot still kinda did happen anyway.
In Week 6, everything went to a new level. The Facebook page growth and traffic performance are ahead of schedule, Here’s how.
In week 7, the love-hate relationship of this challenge went up a notch. Plus, thoughts on KW research and AI.
Week 8 is about imposter syndrome, hiring a writer, and solving three different problems I faced through the week.
In Week 9, I showcase exactly what I did to grow a newsletter to 40k subscribers in 3 months. All the screenshots are included.
In Week 10, I really see the path to $500k. Whether I can do it is difficult to predict, but here’s how I’ll try.
In Week 11, I’m going through all of your questions and providing as many answers as possible.
In Week 12, I’m using math and projections (along with speculation) to show how I can pull off this challenge.
In week 13, I cover why your personal experience and knowledge is the real path to great content and traffic.
In Week 14, it’s about testing backlink purchases and breaking down a genius newsletter strategy.
Uncovering a Facebook strategy that nobody else is doing along with thoughts on the future of the challenge in Weeks 15-17.
Lots to cover in Week 18 but notably important: I have switched to MONTHLY updates now.
Incentive-based lead generation is a game changer and record days continue to become the new normal. But it’s not all good.
Growing and monetizing the email list is what these weeks were all about. Plus, things I would do differently.
It’s almost poetic that the Internet is shifting at exactly the time I’m doing a challenge to prove what works – and how to overcome change.
Sometimes business can be boring and sometimes you see set backs, but this is where you perservere.